Who is going to be the third little piggy?

Just an observation, what is it with The Big Bad Wolf, and the three little piggies coming back 'into fashion'?!

I can forgive Go Compare, I just thought that fitted in quite well to the collection of awful ads they have produced recently... ( take a look http://www.youtube.com/watch?v=dQlA9e3rYgw&feature=youtube_gdata_player )

Then The Guardian have also got in on the act with a (slightly over dramatised) three piggies themed ad as well. ( http://www.youtube.com/watch?v=vDGrfhJH1P4&feature=youtube_gdata_player ) This does a good job at showing the range of readily accessible sources, through a story everyone can 'relate' too and I get the house insurance link Go Compare have gone with but what has brought this children's story back into the limelight? Did The Guardian just like what it saw from Go Compare or is there something more...

And, as this little piggy theme appears to be catching, who will be the third (and hopefully final) little piggy to follow suit?