With the UK economy gradually recovering and as Consumer Confidence starts to rebuild itself, is the coffee shop market able to recapture that ‘coffee culture’ that was ever so present pre-recession?
You could ask, has this culture or growth ever gone away? as consumers where seen to still justify the odd Starbucks or Costa as a ‘little treat’ to escape the doom and gloom of the weak economy.
This leads me to another little question:
What is your favourite Coffee Shop? (please complete the poll to the right)
I am interested to see if Starbucks really does have a loyal following in the UK, Is it a more European orientated Costa that takes your fancy, Or is it just your every day ‘special/local’ coffee shop that beats the large chains hands down?
Interesting point Jon - I beleive starbucks is the "aspirational" or trendy brand - can't think of the last time I walked past someone carrying a costa cup, but equally cant remember the last time I DIDN'T see someone holding a starbuck!
ReplyDeleteI wonder if starbucks move into the instant/home use market is actually going to damage the brand rather than expand it.