Wednesday, November 14, 2012
It is clear that many households are still under financial pressure, forcing retailers to react. The shift in positioning of many retailers christmas ads is just another example of this.
Personally I think it is encouraging to see many retailers, including Marks & Spencer and Tesco, dropping celebrities 'in favour of family Christmas campaigns' - conveying the emotion of the festive season and attempting to buoy the spirits of customers tired of austerity messages.
M&S has also dropped its use of celebrities - for the first time in 12 years - while Waitrose has not even produced a Christmas ad as such, promising that funds that would have been used to produce "fancy" Christmas ads will be donated to good causes instead.
"This is the golden quarter," says Steve Sharp, M&S's head of marketing. "It's make or break for most retailers and the spend on the ads is in proportion to the commercial importance of the season." (quote taken from Guardian article).
Interestingly, figures from Metapack (an e-commerce delivery management system company) suggest that the Christmas peak will be later this year, more in line with the 2010 trend, which was affected significantly by severe weather conditions.
“Consumer confidence is resulting in people leaving their Christmas shopping until later in the year. More online sales will move from November into December” explains Patrick Wall, MetaPack Founder and CEO. “There was mild weather last year and the delivery quality was generally high. Consumers are expecting the same this year.”
This week (w/c 12th Nov) MetaPack expect to see week-on-week sales increase by nearly 30% and the following week, increase again, by over 35%. The cumulative effect is an increase of over 150% between September and the end of November - staggering numbers.
A recent study has found that british families will spend, on average, £478.50 on Christmas this year - down five per cent from last year - with the recession being the main driver, along with the need to combat high fuel costs. 24% of families plan to reduce the visits to family and friends over the Christmas period in order to achieve this.
With cut backs and consumers delaying their Christmas purchases, things that money can't buy - the time with family, and those special moments - become even more important. I believe that this will continue to drive the 'feel good' factor of 2012 through the winter, all be it different to the party atmosphere of the summer.
The retailers seemed to have captured this feeling, now it's down to us to make Christmas 2012 the finale of the year that 2012 deserves.
(It's too early to say Merry Christmas, for now anyway!)
Friday, March 9, 2012
I can forgive Go Compare, I just thought that fitted in quite well to the collection of awful ads they have produced recently... ( take a look http://www.youtube.com/watch?v=dQlA9e3rYgw&feature=youtube_gdata_player )
Then The Guardian have also got in on the act with a (slightly over dramatised) three piggies themed ad as well. ( http://www.youtube.com/watch?v=vDGrfhJH1P4&feature=youtube_gdata_player ) This does a good job at showing the range of readily accessible sources, through a story everyone can 'relate' too and I get the house insurance link Go Compare have gone with but what has brought this children's story back into the limelight? Did The Guardian just like what it saw from Go Compare or is there something more...
And, as this little piggy theme appears to be catching, who will be the third (and hopefully final) little piggy to follow suit?
Tuesday, October 5, 2010
With the UK economy gradually recovering and as Consumer Confidence starts to rebuild itself, is the coffee shop market able to recapture that ‘coffee culture’ that was ever so present pre-recession?
You could ask, has this culture or growth ever gone away? as consumers where seen to still justify the odd Starbucks or Costa as a ‘little treat’ to escape the doom and gloom of the weak economy.
This leads me to another little question:
What is your favourite Coffee Shop? (please complete the poll to the right)
I am interested to see if Starbucks really does have a loyal following in the UK, Is it a more European orientated Costa that takes your fancy, Or is it just your every day ‘special/local’ coffee shop that beats the large chains hands down?
Tuesday, August 3, 2010
Anyone who follows my Tweets will know I am a keen BlackBerry user and fan so I just couldn't help but blog my thoughts on BB’s (long awaited) announcement today (Tue 3rd August).
However, from my point of view, the launch of the Torch is more about the launch of BlackBerry’s new operating system, OS6, or BB6. Further to this, I was keen to see the answer to a big question that has been circulating over the last few months… Will BlackBerry 6 be available for any other handsets? i.e. (In my case) the BlackBerry Bold 9700.
I was prepared for bad news if I'm honest.. with many people commenting that BB6 will only be able to run on devices that have 512mb of memory and that it was Touch Screen orientated..meaning that the the Bold 9700 was out of the running for BB6…
But by the looks of it… BB6 will be available for the BlackBerry Bold 9700… Sounds good to me!
All the details of the BlackBerry Torch can be found on BlackBerry’s website so there is no point me going in to any detail about the handset and if this is the ‘most important device for BlackBerry to fight the iPhone’ – That is not my main concern.
I guess the next big question(s) is… When will the updates be available for the other handsets? What networks will get their hands on BB6 first? and (here is a controversial one) If BB6 is going to be available on other handsets, Will it be a fully functioning or ‘watered down’ version of BB6? … I guess we’ll have to wait and see?!
Sunday, July 25, 2010
I spotted this Infographic recently, and I just love the facts on here, It certainly gives a good snapshot of ‘Social Media’ platforms… In a great format as well.
Click on the picture below to see the Original post (and better view)
(Via @digitalhotspot on Twitter – Originally posted on VizWorld)
Well to get around the frustration of that, I’ve downloaded a new programme – Windows Live Writer. It Links with Blogger – I'm testing this now and it also allows me to copy and paste.
Problem sorted … Hopefully !
Right I think its time for Bed… I’ll have a play with this tomorrow!
Saturday, July 24, 2010
Just got back from the cinema... watched a (very good) film, and it was in 3D. Putting the film aside (because it was not the best to watch in 3D, although it was an excellent film) - My issue is with the idea of 3D -
Honestly, with all the extra price and faff of having to wear those stupid glasses all the way through, it amazes me how 3D is (gradually) becoming the next HD.
However, I think that is the point. It is gradually taking off, Diffusion into the living room remains slow... This may pick up when Sky Launches its 3D box soon but okay, I can see 3D's place in the cinema (for the experience) but in the living room? No Thanks!
On this one, I'm with the Japanese - who at the moment, 70% say they have no plans to buy a 3D TV for their home.
Why you would want to sit and have to wear 'special glasses' to watch TV I do not know. The experience is good, but not amazing - my brain can easily work out that things are not going to come out the screen and actually hit me, I think headaches may be issue as well. Your eyes and head do have to work hard to process the picture - I wonder if this will have any affect for generations to come?
I'm sorry, but until the 3D TV 'Glasses not required' barrier is truly broken for the consumer market, because at the moment, even the best offerings from Sony, Panasonic and Samsung still require them - 3D TV in my lounge just ain't for me!